For earlier-stage founders
Earlier-stage founder work.
Idea validation, fast MVPs, and small-team scaling — for founders who are too early for the main mid-market work but want the same hands-on approach to building right.
Three paths, one conversation.
You don't have to self-classify upfront. All three paths share the same intake — we'll figure out together which shape fits where you are.
Validating an idea
If you're at the "is there a there there" stage, the work is closer to discovery and a fast, real working version of the idea. Small scope, fast feedback, no theater.
Solidifying a vibe-coded prototype
You've got a working prototype that proves the idea. The work is making sure what you have is solid enough to put in front of real users, and setting you up to take it to market and keep iterating with confidence.
Scaling a small product team
If you've got product-market fit and a small team, the work is closer to senior outside hands and judgment — process, architecture, hiring, AI workflows in the product lifecycle.
What this is — and what it isn't.
Same hands-on work as the main site, scaled to where you actually are. Not a separate brand, not a discount tier, not a productized package — just Craig, doing the work alongside you at a shape that fits an earlier-stage founder.
If you’re running a mid-market founder-led company, the main work on the rest of the site is the right shape. If you’re earlier than that, this is.
Engagements at this stage typically run $5,000 to $10,000 depending on scope and how much building is involved. We’ll figure out the right shape together on the first call.
This is limited-availability work — there’s often a short waiting list. If now isn’t the right moment to start, we’ll line up a slot that is.