A practice by Craig Sturgis
Earlier-stage

Not mid-market yet? You are in the right place.

The main practice is built for founder-led companies past product-market fit. If you are earlier — validating an idea or growing beyond the founder-only stage — there is a path here.

Two paths, one intake

Both start with the same question: what are you trying to learn or change right now?

Ignition

Validating an idea

You have an idea. You want to know if it is worth building before you spend six months building it.

  • A clean pre-mortem and prioritized risks
  • A fast prototype or MVP inside weeks
  • Buyer or user signal from real conversations
  • A go / no-go you can defend
Length 4–8 weeksBest for Founders pre-product
Launch Control

Scaling a small team

You shipped. You have a few customers. The next step is making the team scale without everything falling on the founder.

  • An operating cadence that reduces founder dependency
  • A small team that ships more predictably
  • The first internal systems and AI-assisted workflows
  • A clean handoff once the team is running
Length 8–16 weeksBest for 2–10 person teams
Start the intake

Choose the closest path. The existing qualification flow and follow-up stay intact.

Let's Get Started

First, tell us how to reach you

Other directions

Workshop

Learn the patterns on a real project before committing to a build.

See workshops →

Main practice

Past product-market fit with real operating complexity? Start with the first ninety days.

See the engagement →