A practice by Craig Sturgis
Earlier-stage

Not mid-market yet? You are in the right place.

The main practice is built for founder-led companies past product-market fit. If you are earlier — validating an idea or growing beyond the founder-only stage — there is a path here.

ITwo paths, one intake

Both start with the same question: what are you trying to learn or change right now?

Path A · Ignition

Validating an idea

You have an idea. You want to know if it is worth building before you spend six months building it.

  • A clean pre-mortem and prioritized risks
  • A fast prototype or MVP inside weeks
  • Buyer or user signal from real conversations
  • A go / no-go you can defend
Length 4–8 weeksBest for Founders pre-product
Path B · Launch Control

Scaling a small team

You shipped. You have a few customers. The next step is making the team scale without everything falling on the founder.

  • An operating cadence that reduces founder dependency
  • A small team that ships more predictably
  • The first internal systems and AI-assisted workflows
  • A clean handoff once the team is running
Length 8–16 weeksBest for 2–10 person teams
IIStart the intake

Choose the closest path. The existing qualification flow and follow-up stay intact.

Let's Get Started

First, tell us how to reach you

IIIOther directions
01

Workshop

Learn the patterns on a real project before committing to a build.

See workshops →
02

Main practice

Past product-market fit with real operating complexity? Start with the first-month sprint.

See the sprint →