
Everyone can build now, but not everyone wants to. Your team needs the connectors who put their energy into people, or the tools you build will sit on the shelf.
Many of my fellow AI-pilled builders need to relax a bit. Yes, everyone can build now and it's amazing, and many more people will than before, and they'll get a lot out of it. But not everyone wants to do that. And that's OK!
The most powerful but most obvious lesson I took way too long to truly internalize in my career is that people are wired differently, and bring different strengths to things.
Not everyone wants to make their own tools or talk to robots all day. They may want to put more of their energy into making connections with other humans, and that is what can break through the crazy amount of noise right now. You need the connectors on your team or the wonderful toys you can build are probably going to end up sitting on the shelf.
Building something launchable is easy now. Going to market is harder than it's ever been, and the pull I feel from the market is for people, not products.
Vibe coding is perfect when you're still finding out if anyone wants your thing. Once real usage and real money show up, agents make software engineering matter more, not less.
90% of the workforce still haven't gotten off the sidelines with agents, and it's not a skill issue. Craig Sturgis explores what's standing in the way of broader adoption within business teams.
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